Improve ROI of Content Marketing

Co-hosted with RJMetrics

There are a lot of people creating content -- really, really good content. With increasing competition, how can content marketers ensure that they are getting in front of the right people?

How To Create and Optimize High Converting Landing Pages

Co-hosted with UnBounce

Are you running a B2B marketing campaign? If so, you should have a properly set up B2B landing page that appeals to your prospects and entices them to sign up for your next eBook, white paper, or whatever offer you have that helps move more traffic into or down your marketing funnel.

What Most SaaS Marketers Miss When Split Testing

Co-hosted with KickoffLabs

Split-testing can make you a more efficient marketer and increase the effectiveness of your pay-per-click campaigns, but you need to test new creatives all the time in order to find a creative that really moves the needle.

SaaS Companies, Are You Segmenting Your Customer Acquisition Channels Correctly?

Co-hosted with KISSmetrics

Find out how to test lots of customer acquisition channels, develop traffic funnels to capture different levels of purchase intent, and how to measure performance using cohort analysis.