About:
LaunchBit is an ad network for email. We help advertisers reach their target demographics through email channels, and we help email publishers monetize their emails. LaunchBit was started by high school best friends Jennifer Chin and Elizabeth Yin in 2011. Join us – we’re hiring! Send us an email at hello [at] launchbit [dot] com if you're interested in learning more about joining our team.
Frequently Asked Questions:
Say I want to reach designers, how does this work, and how involved is it?
Great – LaunchBit is a self-serve platform. You can get up and running from our homepage today. Select the demographic(s) you want to reach, upload your campaign, and enter your credit card information. It’s that simple.
Do you accept all ads?
No, before your campaign goes live, we make sure that it’s reader-friendly. LaunchBit believes in high-quality advertising, so we do not allow ads for pornography, drugs, illegal activities, weapons, etc. Our quality team also flags ads that we believe are "spammy-looking." Lastly, we give our publishers additional filters to allow them to control what ads go into their publications.
How will I know if my ad is up and running?
Once you complete the steps to take out a campaign, you should assume that you're all set. We'll email you if there are any problems with the status of your campaign. You can then monitor your campaign’s progress on your dashboard in your LaunchBit account.
Ok, but I'm not seeing any impressions in my dashboard...?
If you've submitted your campaign on a Friday, Saturday, or Sunday, please note that it may take a few days before your ad gets picked up in a newsletter. Many of our publishers do not send mailings on the weekend. If a full week has passed, and you aren't seeing any impressions in your account, definitely please email us: hello [at] launchbit [dot] com.
How does payment work?
We accept most major credit cards. We have a cost-per-click (CPC) auction system, which means that you bid whatever max CPC makes sense for your business. Based on the demographic(s) you are trying to target and the competition from other companies trying to reach that demographic at that time, you are allocated a certain number of impressions. This means that with a higher CPC bid (relative to competing companies), you will win more impressions. With a lower CPC bid, you will win fewer impressions. You can always change your CPC bid up or down in your account to tweak your campaign.
So, can I choose the email channels I want my campaign to go in?
Yes and no. We allow advertisers to specify email channels they do not want their campaign in but we do not allow you to select specific email lists. We’ve found that we are able to dramatically increase performance for our advertisers by testing lots of different lists and then use our algorithms to optimize for the better email channels.
Why should I do email advertising? There are so many channels I can market into. What is this good for?
Email advertising is best for lead generation. It’s particularly great for increasing the size of your company’s mailing list, which has been shown over and over to be a great source for repeat sales. We are particularly good at collecting email leads for sweepstakes/contests, webinars, daily deals, webinars, and new product launches.
How does your targeting work? Are ads allocated based on contextual matching?
That’s our secret sauce... :) Our ads are based on demographic targeting. We don’t take into account content from emails themselves.
Do you offer conversion tracking?
Not yet...but it's a feature that most of our advertisers request daily...stay tuned...
I see that you add Google Analytics tags...can we add our own? How does that work
By default, we set these tags: utm_campaign = LaunchBit, utm_medium = email, utm_source = LaunchBit, and utm_content = publisher name (where publisher name is the name of the actual email publisher). If you want to override these with your own tags, you can.
What about other source tags? Such as http://www.blah.com/?uid=12345&mid=459673?
Yes, as long as your links are valid links, we can accommodate them.
Is there a file limit size on uploaded images?
Yes, 20kb.
I have more questions!
Feel free to email us at hello [at] launchbit [dot] com with any other questions you have!