- Published by Elizabeth Yin
By Zach and Elizabeth
A YC founder asked me this past summer what kind of stats he should expect for his email newsletter. I thought I would share our learnings publicly since we see a lot of data in our ad network for email newsletters. This is a 3 part series on open rate, subscribe/unsubscribe rate, and click-through-rate. Note: this is only data for email newsletters, not transactional emails. Moreover, the email newsletters in our network tend to be focused on content as opposed commercial-focused. This first post is about open rate.
Here is a plot of open rate for the newsletters in our ad network*.… Read the rest
- Published by Elizabeth Yin
By Elizabeth
I’m grinning ear to ear.
We’ve spent the last few weeks swinging through the jungle with our friends at MailChimp. I’m pleased to announce that after all this horsing around…errr monkeying around…we’ve integrated LaunchBit with MailChimp. This simply means that MailChimp publishers can monetize their newsletters with our high quality text ads. This is really exciting to me, because this is the beginning of making advertising look really beautiful. We’ve been working with some of our publisher partners, including folks at The Next Web, Hacker Newsletter, and JavaScript Weekly to get this right. And, today we’re offering beautiful text ads to all MailChimp publishers currently in our network and to those who apply.… Read the rest
