By Zach and Elizabeth
A YC founder asked me this past summer what kind of stats he should expect for his email newsletter. I thought I would share our learnings publicly since we see a lot of data in our ad network for email newsletters. This is a 3 part series on open rate, subscribe/unsubscribe rate, and click-through-rate. Note: this is only data for email newsletters, not transactional emails. Moreover, the email newsletters in our network tend to be focused on content as opposed commercial-focused. This first post is about open rate.
Here is a plot of open rate for the newsletters in our ad network*.… Read the rest
I’m grinning ear to ear.