How to find your email sender score?
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By Elizabeth
Email deliverability is influenced by a number of criteria. It’s partially about how you create your emails. And, it’s also partially about how good your sender score is. This post focuses on the latter and specifically, how to find a sender score in any email newsletter.
How to find a sender score for an email
1) Go to your inbox and find a copy of an email newsletter you want to check
2) View the full header of that email:
- In Gmail
- In Yahoo Mail
- In Hotmail
3) Find the IP address of the sender
4) Go to senderscore.org and type in the IP address and submit it.
As you can see, my email newsletter from Living Social was sent via an IP address that has a fairly good sender score. Anything ~98+ is very good. Anything ~95+ is good. Once you get < 95, we’ve seen email newsletters start to go to spam at a much higher rate. If you are below 90, you are probably seeing a lot of emails go to spam. You might find some of our other posts on deliverability useful.
Very helpful thanks Liz and team!
We use Campaign Monitor and their IP address score was 96. We had a couple of emails go to spam randomly in November and I now realise it could have been due to other email senders on their server.
Hey Kate — that’s an ok sender score (I would ask CM if they can get you on a better set of IP addresses…since you guys have a high quality list
) Emails also tend to go to spam around the holidays more, so I’m not sure when in November you had this problem, but could it have been around Black Friday/Cyber Monday?