How to Create and Optimize High-Converting Landing Pages

Are you running a b2b marketing campaign? If so, you should have a properly set up b2b landing page that appeals to your prospects and entices them to sign up for your next eBook, or white paper, or whatever offer you have that helps move more traffic into or down your marketing funnel.

Image credit: blog.crazyegg.com

The truth is that most marketers make a tragic mistake during their b2b marketing campaigns. They link to their homepage from their ad campaigns, which means they are directing their visitors to a location with no clear call-to-action. If you want to make the most of your marketing efforts, then linking back to an optimized landing page with a specific call-to-action is incredibly important.  

So where do you begin? How do you create and optimize a great landing page that converts your visitors into leads or converts those leads into paying customers?  We’ve partnered with our friends at Unbounce, who are landing page pros, to offer you a webinar on exactly that.

In this webinar, we will cover:

  • How landing pages are used to capture leads

  • Capture low/medium purchase intent prospectives

  • Best practices for creating high-converting landing pages

  • 5 Essential elements of a landing page

If you’re a SaaS marketer and want to learn “How to Create and Optimize High-Converting Landing Pages,” register for our webinar taking place on Wednesday, Thursday, March 6th, 2014 at 11:30 AM PST.

 

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