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We’ve been acquired!

I’m pleased to announce LaunchBit has been acquired by BuySellAds.

Growing up in the Bay Area during the dot.com boom, my co-founder Jennifer and I have long been inspired by entrepreneurs and the technology they build to better the world.  (But perhaps more importantly, as teenagers, we were enamored with how much pizza you were allowed to eat. :) )  In fact, we thought startups were so exciting that we began talking about starting a business together even as early as freshman year in high school!  And in our junior year, we made a pact that someday we would go into business together.… Read the rest

 

How I got 250k+ views on my infographic in 1 week

 

By Sam Parr, organizer of Hustle Con

The Myth of Going Viral

In the summer of 2013, my team and I created a roommate-finding app appropriately named Roommates. In a nutshell, it was just like Tinder…but for roommates. After our team had built an amazingly awesome app, we needed users! To find users we ended up creating a series of infographics that were seen by hundreds of thousands of people and featured in Techcrunch, Huffington Post, Curbed SF, Venture Beat, The Next Web, The New York Observer, and dozens of other media outlets.  Our infographic for San Francisco, for example, well exceeded 250k views in less than one week.… Read the rest

 

Using customer support as a marketing tactic

image credit: kugelfisch

All too often, customer support is viewed as just a warm and fuzzy activity and from a business perspective, a major cost center. But, at LaunchBit, our business perspective is that it is a good marketing channel. These are the types of people who typically write to our support line, which we triage using Freshdesk: 1) prospective customers, 2) current customers, and 3) salespeople (people trying to sell us stuff).

When we started LaunchBit, I did all customer support myself. These days, someone else on my team does customer support, but I think it’s still important for me to get involved from time to time to maintain a pulse on what is happening on the front lines of our business.… Read the rest

 

This Week’s Top Stories in Online Advertising

You want the latest news about what’s happening in the online advertising world? Well, look no further.

 

Partnering With BuySellAds, Email Ad Network LaunchBit Shifts Focus To Lead Generation

LaunchBit, an email ad network that launched in 2012, is taking a new direction — in the words of co-founder Elizabeth Yin, “LaunchBit is pivoting to a customer acquisition platform for SaaS companies.” Read more…

 

IP targeting startup El Toro disrupts online advertising with ‘phonebook for the web’

Startup El Toro’s patented technology takes IP targeting to a whole new level, making internet advertising more efficient. It will raise hackles, but it’s highly effective.  Read more…

 

YC-Backed Boostable Offers A New Way For Online Sellers To Advertise

If someone’s trying to promote, say, their products on Etsy, or their events on Eventbrite, or their housing on Airbnb, they can already buy ads for themselves.  Read more…

 … Read the rest

 

Announcing our partnership with BuySellAds

I’m pleased to announce today that we’ve partnered with BuySellAds. BuySellAds is a fantastic company that runs several niche ad networks — they work with a wealth of publishers who write for designers, developers, entrepreneurs, and many other tech audiences.  With this partnership, we’ve connected our cost-per-click auction technology to help SaaS marketers buy extra high quality ad inventory in these networks: FusionAdsAd Packs, and Yoggrt Ads.

Specifically, on LaunchBit, you can now bid on ad inventory in these networks at a cost-per-click that makes sense for your business. This allows you to get in front of relevant audiences at a cost-effective price.… Read the rest

 

How much budget should you allocate for paid advertising?

I can’t remember how many conversations I’ve had with people about how they threw some money at paid advertising and then were severely disappointed when the results came back nil.

So I asked them, “Well, how much did you spend?”

When their answers came back to me I was not surprised one bit that they had less than impressive results with their paid ad campaigns.

One self-proclaimed b2b marketing pro responded, “I put $50 on the Facebook ad exchange and I got nothing.” Another said, “It was the worst $20 I’ve ever spent.” One hopeless soul even said she’d spent only $10 and was irate at the lack of clicks her ad received.… Read the rest

 

How to use @Twitter cards for #b2b lead generation

Twitter’s Lead Generation cards generate inbound interest from users by allowing them to easily share their information with your company from within a Tweet. Lead Generation cards will allow marketers to collect leads directly within the tweet. Users don’t even have to fill out a form — their information (Name, email, and username) is already pre-filled within the card.

“Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.” – Twitter Advertising (@TwitterAds)

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The Lead Generation Card makes it easy for users to express interest in what your brand offers.… Read the rest

 

How to set up URL parameters to improve your b2b marketing campaign

By setting up URL tracking to analyze and compare your blog content or various ad creatives and the different channels you place them in, you can measure the actions and behavior of your traffic and optimize your b2b marketing campaigns.

So how do you set up URL parameters? Keep scrolling…

For simplicity, I’m going to focus on setting up URL parameters for your blog posts, but keep in mind that this exact process can be used for any link you want to track, including ad creatives.

Let’s say you have two different blog posts.

One has URL parameters. That means that when someone clicks on this link, that visit will be categorized by Google Analytics how you want this information organized — based on the referral data for this particular blog post.… Read the rest

 

5 things you should test on your landing pages

I’ve written before that creating a great landing page is really quite simple once you understand the basics. You don’t need a 50-point checklist to figure out if yours is up to standards, but you do need to split test your elements if you want to optimize your conversions. Here are 5 things you should test on your landing pages and what some of today’s foremost marketing pros have to say about them.

1. The headline

The headline is the most important thing to split test. Ask yourself, is your primary headline phrased to answer the question “What is this page about?”

Michael Aagaard, self-confessed split test junkie and copywriting fanatic, conducted 3 case studies with an accumulated sample size of a little over 50.000 visitors.… Read the rest

 

7 quick tips to create high-converting landing pages

LaunchBit CEO, Elizabeth Yin teamed up with Oli Gardner, Co-founder and Creative Director at Unbounce – the leading software in landing page builders – to hold a webinar for b2b marketers titled, How to Create and Optimize High-Converting Landing Pages. Here are some tips on how to create awesome landing pages that convert a lot of leads.

1. Increase conversions while lowering ad spend. You’re probably running ads on multiple sources or channels. If you’re going to be spending money on paid ads, you need to maximize those ad dollars and turn your traffic into more conversions on your landing pages.… Read the rest