I spoke with a marketer this week and he told me that he hated B2B display advertising with a passion. This type of advertising made him so angry that I could hear him bursting a spleen on the phone. I wanted to reach out and give my friend the biggest hug because no one deserves to feel that way about what essentially is the Internet Advertisers Money Making Machine! If you know how to test your B2B Advertising campaigns, you’ll create a money making machine for your company where no advertising channel will ever stress you out. Here are my three easy steps that I want to sum up from our upcoming White Paper: “How to run a Test Trial of New B2B Distribution Channels” by our CEO, Elizabeth Yin.… Read the rest
You’ve worked really hard to build your email list of potential customers and rabid fans of your business. Maybe you’ve even poured a lot of money into this to entice people to sign up for your list. Unfortunately, open rate declines are natural for email newsletters and email drip campaigns.
What?? My open rate has remained constant at 15%! How can this be?
We’ve analyzed TONS of emails from various companies overtime, and even the best email marketers or the most interesting email newsletter publishers have declining open rates. Here’s a plot of the email marketing of one company we worked with.… Read the rest
Marketing professionals are under immense pressure to generate volumes of qualified leads with marketing campaigns that are new and interesting enough to break through the massive amounts of noise, all while staying under budget. Certainly, this is no easy feat.
The evolution of lead generation
An effective lead generation strategy fully integrates relationship marketing. To be competitive today, smart companies must develop dedicated programs that increase demand. This is an ongoing process of engaging your entire market and developing relationships with your customers long before they are ready to buy. You need a team that recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.… Read the rest